Content for your business marketing
31/01/12 19:26 Filed in: Business marketing
Marketing your business to the world at next to no cost
In a journey we have just taken designing our new www.industrialphotography.biz and www.architectureshots.com websites. It has been amazing to reflect on just how far web marketing has come from the early days of websites.
For very small costs we have been able to gather together theme templates plus little extra pieces of code that together create quite an amazing, visually enriching experience. Many of the elements to give these sites their life are small “ Snippets ” of code made available for free from some very clever and generous code building enthusiasts. There are also many ways of placing your message for all to see free of charge or for very little cost indeed.
By swapping the time needed to watch the latest series on popular TV for some research time. You can gather the necessary elements to build a great marketing presence on the internet. Impressive, feature rich web sites for minimal cost can be built and launched by anyone willing to do a little research and use the many free or very cheap resources on offer.
There has to be a catch ! And there is. If its easy for you, its easy for your competition. Its a very competitive world. Eventually you are going to use it for your own benefit or its going to be used in competition to you. So if you can do it, so can everybody else. How do you ever stand out and make your message work to build your business. That can be summed up in one word CONTENT.
The CONTENT you put into any of your marketing material whether written, still images, moving images, or audio is what makes your message unique and powerful or not. Creating CONTENT unique to your business is where you will stand out from anybody else. Great CONTENT great results.
No matter how many bells and whistles you employ others can employ the same. But showing what you or your business offers is your unique selling point. So making sure that looks as good as you can make it is the all important ingredient.
In a journey we have just taken designing our new www.industrialphotography.biz and www.architectureshots.com websites. It has been amazing to reflect on just how far web marketing has come from the early days of websites.
For very small costs we have been able to gather together theme templates plus little extra pieces of code that together create quite an amazing, visually enriching experience. Many of the elements to give these sites their life are small “ Snippets ” of code made available for free from some very clever and generous code building enthusiasts. There are also many ways of placing your message for all to see free of charge or for very little cost indeed.
By swapping the time needed to watch the latest series on popular TV for some research time. You can gather the necessary elements to build a great marketing presence on the internet. Impressive, feature rich web sites for minimal cost can be built and launched by anyone willing to do a little research and use the many free or very cheap resources on offer.
There has to be a catch ! And there is. If its easy for you, its easy for your competition. Its a very competitive world. Eventually you are going to use it for your own benefit or its going to be used in competition to you. So if you can do it, so can everybody else. How do you ever stand out and make your message work to build your business. That can be summed up in one word CONTENT.
The CONTENT you put into any of your marketing material whether written, still images, moving images, or audio is what makes your message unique and powerful or not. Creating CONTENT unique to your business is where you will stand out from anybody else. Great CONTENT great results.
No matter how many bells and whistles you employ others can employ the same. But showing what you or your business offers is your unique selling point. So making sure that looks as good as you can make it is the all important ingredient.
Don't be afraid of the dark
12/08/11 06:23 Filed in: Industrial Photography
Most photographers are always scratching around for more light so they can achieve good exposures. A well light shot is claimed to be when one has tonal range throughout the shot within accepted technical limits. As an industrial photographer I’ve learnt there are some location that are just beyond lighting. Either they are to vast. To busy or simply incapable of shutting down simple so some pesky photographer can place lights everywhere.
Some locations are dark, dirty, dangerous and stunningly good for some fantastic, punchy photography. The images below are a case in point.
These shots are some from a days shooting done in a huge metal foundry. In fact the largest lead producer in the world.
This is the sort of place where everybody is very worried about the safety and risk of disruption from visitors being on site. It is full of very big, dangerous pieces of equipment rumbling around. Molten metal flowing or being poured, flames, toxic fumes and in this case the possibility of microscopic lead particles in the air. Safety procedures are extensive and totally non-negotiable. Photographer needing to look through a viewfinder or not, you wear ALL the safety gear just like the guys on the job, NO EXEMPTIONS ! Breathing ventilator, safety glasses as well as Screen on the helmet, neck protection, fire resistant overalls, the works. You go nowhere or set up anything without your escorts permission and close company. The noise is constant and ear protection is also mandatory so its hard to communicate.
All that said this is a location that simply because of the dirt, darkness, complexity and shear size make striking results always possible.
But before you go snapping away remember your choice of angle, lens selection, positioning of your subject and handling of your equipment can compromise all the efforts your client has implemented to keep the operation safe and productive.
Just like with the old master painters. The selective use of lighting to pick your subject out from the dark backgrounds create great impact and allows for richness in contrast and colour. ENJOY !
Some locations are dark, dirty, dangerous and stunningly good for some fantastic, punchy photography. The images below are a case in point.
These shots are some from a days shooting done in a huge metal foundry. In fact the largest lead producer in the world.
All that said this is a location that simply because of the dirt, darkness, complexity and shear size make striking results always possible.
But before you go snapping away remember your choice of angle, lens selection, positioning of your subject and handling of your equipment can compromise all the efforts your client has implemented to keep the operation safe and productive.
Just like with the old master painters. The selective use of lighting to pick your subject out from the dark backgrounds create great impact and allows for richness in contrast and colour. ENJOY !